Market Research
This survey was designed to gain insight into market research operations at life science companies, including their budgetary and staffing needs, day-to-day activities and operational challenges.  Complete this survey and you will receive a slide presentation of the results when we finish our research.

If you have any questions while completing this survey, please email Jeremy Spivey at jeremy_spivey@cuttingedgeinfo.com, or call him at 919-433-0373.

Thank you for completing this survey.
Your Information (This will remain confidential)
 
 
 
 
 
 
 
  Is market research a standalone function or group at your company?
  Does your company currently have any marketed products?
  Does your company have any products which are currently in Phase 3 of clinical trials?
  Does your company have any products which have completed late-stage clinical trials?
  Because your company does not have a dedicated market research team, many of our survey questions will not be applicable.  If you are able to complete an abbreviated survey and speak with us for 30 minutes about the qualitative aspects of market research at your company, however, you will still receive a full copy of the report as our research comes to a close.  If you are able to set aside some time to speak with us, please continue through this survey and answer any questions which are relevant to your company.

 
  Because your company has not reached late-stage clinical trials, many of our survey questions will not be applicable.  If you are able to complete an abbreviated survey and speak with us for 30 minutes about the qualitative aspects of market research at your company, however, you will still receive a full copy of the report as our research comes to a close.  If you are able to set aside some time to speak with us, please continue through this survey and answer any questions which are relevant to your company.

 
Therapeutic Areas
  Which therapeutic areas does your market research team serve?  (Please check all that apply.)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
   
 
Structure
  How is are market research groups structured in your company? (Please select all that apply.)
 
 
 
  Please indicate which internal departments are involved in collecting and analyzing market research:
     
  Market Research    
  Competitive Intelligence (if separate)    
  Research and Clinical Development    
  Marketing    
  Medical Affairs    
  Business Development    
  Sales    
  New Product Planning    
  Reimbursement/Managed Markets    
  Other    
  Other    
 
 
Budget
  How is market research funded? (Please select all that apply.)
  Which departments contribute to market research funding?
 
 
 
 
 
 
 
  Does market research support specific brands or accept internal clients on an ad-hoc basis?
 
Budget (continued)
  What percentage of the market research investment do these departments contribute?
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  In your estimation, what percentage of your market research budget is allocated to:
  %  
  %  
  In your estimation, what percentage of your market research budget is allocated to:
  %  
  %  
Budget (continued)
 Please provide your team's market research budget.  If you company has other market research groups, please provide an estimate of the overall US and Ex-US budgets as well, including your team when applicable.  (Please provide budgets in US dollars.)
    
   US Dollars US Dollars
   US Dollars US Dollars
   US Dollars US Dollars
 
 Please complete the following table to indicate the typical total spending during each phase of an average compound's lifecycle: (please answer in US dollars)
 US Dollars
 US Dollars
 US Dollars
 US Dollars
 US Dollars
 US Dollars
  Which of these activities does your market research team typically perform in support of a brand throughout its lifecycle?
 
 
 
 
 
 
   
 
 
   
 
 
 
Budget (continued)
 Please complete the following table to indicate the percentage of the budget spent on each activity in the various phases:
        
        
        
        
        
        
        
        
        
        
        
        
        
 
 
 
Staffing
 Please complete the following table to indicate your company's market research staffing breakdown (in full-time equivalents) including contract employees:
 Market Research Staffing 2011 Staffing 2012 Staffing
   
 
   
 
   
 
 How many of the FTE staffing counts above are contract employees as opposed to internal employees?
 Market Research Contract Employees 2011 Contract Employees 2012 Contract Employees
   
 
   
 
   
 
 What is the typical market research headcount (in FTEs) and market research budget supporting a mature product on the market?
 US Dollars
 FTEs
Staffing (continued)
 Please indicate the total compensation (annual salaries and bonus) for the following market research positions based on experience level:
   0-2 Years 5 Years 10 Years
   
 
 
   
 
 
   
 
 
 
 
 
Activities and Processes
 
  By your estimation, how much time does it take to complete each of the following activities for a product in terms of months?
  months  
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Activities and Processes (continued)
  Does your company have a system in place to share past market research studies and findings?
  Does your company measure the financial return on investment (ROI) of its market research efforts or does it use softer measures?
  Please indicate at which development phase you begin using the following tools or techniques to collect market research:
               
  Conventions and meetings            
  Internal databases            
  Focus groups            
  Web-based surveys            
  Internet portals            
  Online databases            
  Sales team            
  Mail survey            
  Telephone survey            
Activities and Processes (continued)
  Please indicate at which development phase you begin using the following tools or techniques to collect market research (continued):
               
  "Mystery shoppers"            
  Direct (face-to-face) interviews            
  Information from government, advocacy groups, payer reps            
  Customer/Patient visits            
  Usability testing            
  Sampling            
  False flag job seekers            
  Phantom Interview            
  Predictive Techniques            
  Does your company use patient- or physician-centered online communities to gather information? (e.g. Sermo, Patients Like Me)
 
  What types of market research is conducted using these sites (please check all that apply)?
 
 
Activities and Processes (continued)
  Does your company develop “preferred vendor relationships” with your market research vendors?
  What are the top three advantages/disadvantages of maintaining such a relationship?
 
 
 
 
 
  Who manages the relationship between market research vendors and your company?
 
  Please rate the impact of the following challenges on market research (1 being not very challenging and 10 being very challenging).
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Outsourcing
  What percentage of your company's US market research budget was/will be outourced in:
  %  
  %  
  What percentage of your company's rest-of-world market research budget was/will be outourced in:
%  
  %  
  Which activities does your company outsource (please check all that apply):
 
 
 
  Thank you for taking the time to complete this survey.  Please press the submit button to complete the study, and we will be in touch with you with our findings after we complete our analysis.
 
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